The competitor website we chose to compare to was Kings Dominion's website.
Rule 1: The website should offer something unique
- This website offers the same amount of services like any other amusement park website. There are tabs to click to receive online specials, see new attractions, and there is a tab on the website to purchase your tickets online!
Rule 2: The website should be aesthetically pleasing
- When customers go on Kings Dominion's website they see the bright colors and huge letters to describe what their park contains. Also, there is a slide show of pictures describing the new attractions and specials.
Rule 3: The website must be easy to use and fast
- I think the website is easy to use because it is very organized with all of the different tabs at the top of the screen. If I want to purchase my tickets online I know where to click.
Rule 4: The website must motivate people to visit
- Personally, I don't think this website motivates people other than the online prices of the tickets because they are usually cheaper online. Other than the ticket prices, the customers see what new attractions are at the park when they are on the homepage of the website.
Rule 5: You must advertise your presence on the web
- When you search for amusement parks on Google, Kings Dominion is an organic link. It doesn't appear on the side of the screen with the other adds where Busch Gardens is. I think they need to advertise their website more so people will notice it.
Rule 6: You should learn from your website
- On Alexa.com, this website's traffic rate is 152,460 which is really good. But the time on the site was around last month for only a couple of minutes, which isn't really good compared to other websties.
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