2.2 Automobile Industry

This case study was about the big three firms of automobiles in the US were afraid of globalization because they don't want the world to become homogeneous. Honda, Ford, and GM, in the 1990s, attempted to make a world car that is a basic car with a few modifications and tried to sell it around the world. Those models didnt sell as much as they hoped because of customer's different tastes in automobiles. The global marketplace has allowed the automobile industries to sell cars from all over the world and also online.

Questions:
 1. Globalization 3.0 is fueling change in the auto industry by allowing the automakers to build global networks of suppliers and selling to customers from all over the world.
2. Europeans like smaller cars compared to Americans who like larger cars. The US uses plastic in door panels unlike the Europeans who prefer steel construction. Asians prefer smaller-sized cars that can maneuver well through smaller, narrow streets while Americans prefer larger models like SUVs and pickups. The US doesn't think of the fuel economy as much as the Europeans do.