3.1 Value Chain Analysis

This diagram shows the business processes of the amusement park and the steps that the park goes through everyday with each customer. These different business processes allow the park to automate the business. Sunshine Land needs their business to run faster because of the number of customers that come through. Speed is a competitive advantage for the park to have over the other parks that are similar.

The information systems that I would propose to to obtain competitive advantages are: enterprise resource planning system, customer relationship management system, knowledge management system, functional area information system, intelligent system, transaction processing system, and management information system. The transaction system will b when the ticket gets scanned. The management information system, functional area information system, knowledge management information system, and enterprise resource planning system all overlook the business including the financial status of the park, inventory, and the employees. The customer relationship management system supports the interaction with the park and the customers.