7.1 IS Security

PART B:

Sunshine Land will have to contact the designer of our rides, Architect Plus, to let them know what they want thier next design to be.

Sending the message: They first have to decide to send the message to Architect Plus. Sunshine Land uses Architect Plus' public key to encrypt the message being sent. Then, the message is sent to Architect Plus. Architect Plus uses its own private key to decrypt the message. Finally, Architect Plus can read the message that was sent by us.

Signing the message: Sunshine Land decides to sign a document to be emailed to Architect Plus. Sunshine Land uses it's own private key to sign the message. The message is sent to Architect Plus. Then, Architect Plus uses our, Sunshine Land, public key to verify our signature. Finally, Architect Plus can now be certain that we signed the document.



PART A:

Sunshine Land can be threatened by accidents and natural disasters like hurricanes, floods, fires, etc. Outside intruders could possibly put a virus in our system and potentially shut it down. Employees could unknowingly open up emails that contain viruses that, yet again, could potentially shut our system down. If Sunshine Land sends information through the internet to Architect Plus, for example, it could potentially be accessed by an unknowingly source. That source could use our personal information to hack into our system and mess up our system. We can safeguard our information by making outsiders and employees type in an ID number and a password to get into the system.

6.1 - Web 2.0

Since utilizing the web as a platform is a platform for doing business through the internet, Sunshine Land can utilize the web as a platform by letting the employees e-mail each other, along with e-mailing the customers with different specials that the amusement park offers. Harnessing collective intelligence allows users to contribute information to the website of the company, which improves the content of the website. Our company's website can have a blogging section so the users can blog about their visit to the park that day. Other users that don't know about our park yet can go on the website and look at what our customers have to say, which potentially could bring in more business. Leveraging the data bases success of a company on powerful databases containing amounts of useful information. Our website will have information about our rides and our customers. Implementing innovative web capabilities allow the company to use widgets, web services, or mashups to make their website more personal for their customer. Sunshine Land will add calendars for our employees to look at and add dates that they need off or look at the holidays that they will already have off. Also, our website will be able to be reached through any device or any network for our employees and customers.

5.3 - B2E Electric Commerce

This intranet diagram shows how Sunshine Land, the client, can interact with their employees by setting up a place on their website that will pertain to their employees. They can put their schedules on the internet and the regular schedule of the actual amusement park.The information, server, will go through the firewall and then the VPN, to make sure the information is secure, and it will reach the employee that is outside of the local network.

5.2 - B2B Electronic Commerce

In this extranet diagram, Sunshine Land, the client, will be sending information through the VPN to Costco, the server. The information that the client wants to send to the server over the internet will have to go through a firewall to make sure it doesn't contain any viruses. The extranet will allow Sunshine Land to do business with Costco through a secured network.

4.4 Entity Relationship Diagram

The three entities that we chose to show in the diagram are customer, invoice, and product. For the customer entity the attribute types that we chose to include for the different records are customer number, first and last name, the phone number, and their address (including street, zip code, city, state). For the invoice attribute types we chose to include invoice number, customer ID, product ID, date, subtotal, and total. For the product attribute types we chose to include product number, quantity, description, unit price, and total. When we gather enough information from our customers we will make database tables with these attribute types and fill in the records with attributes of those customers. The attributes will be of various data types and we will make relationships with them to connect the three entities.

4.2 Packet Switching Technology

The server allows computers A and B to use the client on the computer in order to use packet switching to send information (concurrent data transmission) to the computers labeled C and D. These computers are connected by a router and are assigned an IP address. For this information to be sent through the air to another computer the packets have to go through the TCP/IP so the different networks can communicate with eachother.The packets that are being sent to the computers are IP datagrams when they conform to the IP specification.

5.1 Critiquing Competitor's Website

The competitor website we chose to compare to was Kings Dominion's website.

Rule 1: The website should offer something unique
          - This website offers the same amount of services like any other amusement park website. There are tabs to click to receive online specials, see new attractions, and there is a tab on the website to purchase your tickets online!

Rule 2: The website should be aesthetically pleasing
          - When customers go on Kings Dominion's website they see the bright colors and huge letters to describe what their park contains. Also, there is a slide show of pictures describing the new attractions and specials.

Rule 3: The website must be easy to use and fast
          - I think the website is easy to use because it is very organized with all of the different tabs at the top of the screen. If I want to purchase my tickets online I know where to click.

Rule 4: The website must motivate people to visit
          - Personally, I don't think this website motivates people other than the online prices of the tickets because they are usually cheaper online. Other than the ticket prices, the customers see what new attractions are at the park when they are on the homepage of the website.

Rule 5: You must advertise your presence on the web
          - When you search for amusement parks on Google, Kings Dominion is an organic link. It doesn't appear on the side of the screen with the other adds where Busch Gardens is. I think they need to advertise their website more so people will notice it.

Rule 6: You should learn from your website
          - On Alexa.com, this website's traffic rate is 152,460 which is really good. But the time on the site was around last month for only a couple of minutes, which isn't really good compared to other websties.

4.1 IFS H/W Infrastructure

For HELLO to be seen on an output technology (the screen) the user would have to use an input technology (keyboard) to enter in those letters. Then, those letters will go through the processing technology containing the CPU. Inside the CPU the letters are decoded either by the ALU or controlling unit and then are contained in the system unit. When the letters go through the processing unit, they will be put into their ASCII code and declared their bit or byte number. After the letters go through this process then they will be able to be seen on an output technology.

3.2 Sell Your Idea

I think someone should implement our information system for the fact that the cost benefit
analysis chart shows that implementing knowledge management will help us reduce errors by 55 percent , reduce operating cost by 20 percent a year, increase production by 5 percent a year, and will pay for itself within 6 months. I believe that having a customer relationship management system will help us to serve our customers significantly better, and in doing so, we will beat the opposing competition. If we don't have the best maintenance system, our rides could possibly stop working properly and make our company lose business and eventually go bankrupt.

3.1 Value Chain Analysis

This diagram shows the business processes of the amusement park and the steps that the park goes through everyday with each customer. These different business processes allow the park to automate the business. Sunshine Land needs their business to run faster because of the number of customers that come through. Speed is a competitive advantage for the park to have over the other parks that are similar.

The information systems that I would propose to to obtain competitive advantages are: enterprise resource planning system, customer relationship management system, knowledge management system, functional area information system, intelligent system, transaction processing system, and management information system. The transaction system will b when the ticket gets scanned. The management information system, functional area information system, knowledge management information system, and enterprise resource planning system all overlook the business including the financial status of the park, inventory, and the employees. The customer relationship management system supports the interaction with the park and the customers.

2.2 Automobile Industry

This case study was about the big three firms of automobiles in the US were afraid of globalization because they don't want the world to become homogeneous. Honda, Ford, and GM, in the 1990s, attempted to make a world car that is a basic car with a few modifications and tried to sell it around the world. Those models didnt sell as much as they hoped because of customer's different tastes in automobiles. The global marketplace has allowed the automobile industries to sell cars from all over the world and also online.

Questions:
 1. Globalization 3.0 is fueling change in the auto industry by allowing the automakers to build global networks of suppliers and selling to customers from all over the world.
2. Europeans like smaller cars compared to Americans who like larger cars. The US uses plastic in door panels unlike the Europeans who prefer steel construction. Asians prefer smaller-sized cars that can maneuver well through smaller, narrow streets while Americans prefer larger models like SUVs and pickups. The US doesn't think of the fuel economy as much as the Europeans do.

2.1 Flickr.com

Flickr.com provides their viewers a variety of services. Some of those services include "tags", adding comments to pictures, writing captions, rating the pictures, photo manipulation, selling pictures to viewers, and the OpenID project. 

One enabler that Flickr.com has is uploading. This allows users to upload their pictures on the website and add comments and rate each others pictures. Another enabler will be the steriods which allows the viewers to manipulate pictures and collaborate. Finally, another enabler that Flickr.com has is in-sourcing. Flickr.com joined the project OpenID like many other websites. OpenID allows the users to register for the free service and use the same password and ID each time they log in.

1.3 Organizational Chart

At the top of the chart is the CIO who is the person that is over the amusement park. The next level has the three managers: Support, Development, and Maintenance. They are required to watch over their employees and make sure that the park is being ran correctly. Under the support manager there is an operations manager, telecommunications manager, and an information security specialist. Under the development manager there is a programmer, business analyst, and a manager of emerging technologies. Under the maintenance manager there is a systems manager, an auditor, a quality assurance manager, and a lead systems architect.

I have chosen the CIO, Support Manager, Development Manager, and Maintenance Manager as the top four most important jobs at the amusement park. The reason I chose the CIO is because they are the person that runs the whole park, making sure that their customers are happy. The different managers have a section of the park that they are responsible for making sure it runs like it is supposed to. The support manager makes sure that the customers are happy, the database is running smoothly, and everything else in the parks other than the rides is running smoothly. The development manager handles any changes made to the rides, any new technology that the park may receive, and how the rides run. They might need to test out a ride before they put it in the park. The maintenance manager handles and maintains all of the amusement park rides. They make sure there isn't anything wrong with the way the rides are going to run. If a ride does mess up, the maintenance manager and their department is always going to be there and fix the problem to make sure that the customer feels safe and stays happy.

1.2- Data Information

Event ID: Discount Day
083120115001 -> 08-31-2011-50-01-> relate to date, price of ticket, what customer of the day they are -> apply to sale records and database of the amusement park
Data -> Information -> Knowledge -> Wisdom


Person ID:
SL02131991A -> SL-02-13-1991-A -> relates that the ticket is for Sunshine Land, what the customer's birthday is, and their first initial -> apply to customer records, amusement park database, and sales records
Data -> Information -> Knowledge -> Wisdom


Product/Service ID:
100BLUE01 -> 100-Blue-01 -> relates to the price of the ticket, the color of the ticket for that day, what customer of the day they are -> apply it to amusement park database and the sales records
Data -> Information -> Knowledge -> Wisdom

The event data can be collected when each customer buys a ticket. The ID number shows what number customer they are, the date, and the price of the ticket. The customer data can be tracked by when they bought a ticket. They would give their ID number to buy a ticket. Their ID number will consist of Sunshine Land's initials, the customer's birth date, and their first initial. For the product, which are the tickets for the different rides, it'll be tracked by an ID number that will consist of the price of one ticket and the color of that ticket for the day.

1.1 Fictional Amusement Park

Name: Sunshine Land
Location: Ferrum, VA

This amusement park provides customers with tickets to ride their rides, food, beverages, and souvineers. The tickets will make the most money as the main reason people go to amusement parks is to ride the different rides. While the customers are there, they will buy the food, beverages, and souvineers which is another way for the amusement park to make money.